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Marielou M.

Los Angeles, CA, United States

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131 posts
95 comments

Posted

06 Aug 13:38

Starting soon! Our Actually Fun Email Engagement workshop will be starting soon. Make sure you get the worksheet attached to the event page.  The zoom link will also appear on that page once the event starts. This is gonna be awesome. See ya soon! 

Posted

29 Jul 14:16

Image from Marielou M.'s post

Mark your calendars - back by popular demand is Calebbbbbbbbbbb talking to us about how to get your audience to engage with your newsletter. This live call is open to everyone and the replay is only for members. If you know someone that could benefit, bring em on over! 
 RSVP 

Thursday August 6
2 pm PT/5 pm PT

Posted

24 Jun 08:00

Image from Marielou M.'s post

Looking forward to seeing you all today for our chat with Jeff Dwoskin of Stampede Social. It will be a ZOOM ONLY session but everyone is invited. The link will show up on the event page when we start. See ya then! 

Posted

12 Jun 19:38

Replay is live from the Nicole Heriman workshop about what brands actually want.  Lots of really great stuff in there! Let me know what landed for you and what we need to keep digging deeper into. <3 
51:18

What Brands Actually Want with Nicole Heriman

You've been pitching into the void. Sending emails, sliding into DMs, refreshing your inbox — and hearing nothing. Here's the thing: it's not your follower count. It's that you don't know what's actually happening on the other side of that decision.Nicole Heriman does. As a former Sony Electronics marketing strategist and the woman behind 50+ influencer campaigns and 800+ creator activations, she's been the person deciding who gets the deal — and who gets deleted.In this workshop, Nicole pulls back the curtain on how brands actually evaluate creators, what makes a pitch land (and what makes it cringe), and how you can start positioning yourself for partnerships right now — even if your numbers are still growing.You'll walk away knowing:What brands look at before they ever reply to your pitchThe red flags that get creators passed over — even ones with great contentWhat "brand fit" actually means and how to engineer it intentionallyHow to position yourself as a brand partner before you have a track recordWhat a creator brief looks like from the brand side — so you can respond like a proThis is the conversation most creators never get to have. Nicole's been in the room. Now you are too.https://www.linkedin.com/in/nheriman/https://authenticinfluence.biz/

Posted

10 Jun 12:11

00:39

Thanks for coming to the workshop! For those of you that couldn’t hear the guest in the livestream that was something I need to figure out how to connect correctly but I’ll get the replay out for you asap!

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Posted

10 Jun 11:17

Posted

09 Jun 15:03

Posted

05 Jun 14:14

Hey VCC 👋

I've been sitting on this framework for a while — using it myself, testing it with different creator types, making sure it actually worked before I taught it. As with everything - take what serves you and leave the rest <3 

It's called the 4x4 Personal Brand Framework and the premise is simple: most of us know our topic. Very few of us know our brand. And that gap is why content that should be building something feels like it's just filling a feed.

The framework gives you four content pillars and four video angles. You fill out one map — 16 cells, one sitting — and walk away knowing exactly where your brand is strongest, where it's thin, and what to make next.

I filmed it as a Skillshare class, which means it's tight, structured, and comes with a downloadable worksheet. It's now in your library.

What I think you'll find most useful isn't the framework itself — it's what the blank cells tell you. The places where you couldn't think of anything? Maybe we need to rethink that pillar or angle. 

Go fill it out. Come back and tell me what you found.

→ The 4x4 Personal Brand Framework is in your library now.
03:11

Why Your Topic Isn't Your Brand (And What Actually Is)

You know your topic. But do you know your brand? Because those two things are very different — and that gap is exactly why content that should be building something feels like it's just filling a feed. In this intro lesson, Marielou breaks down the difference between a topic and a brand territory, introduces the 4x4 Personal Brand Framework, and shows you exactly what you'll walk away with by the end of this class. What you'll learn: Why knowing your niche isn't enough to build a brand What a content territory actually is — and how it's different from a topic How the 4x4 framework works and what you'll build with it Download the worksheet from the resources tab and keep it close. You're going to need it.
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Posted

26 May 20:50

Posted

01 May 10:51

Image from Marielou M.'s post

Join me TODAY (May 1 Friday) on the official Shure Amazon Live celebrating Iconic Mic Month Noon PST 
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